Google Consent Mode V2
As part of the Digital Marketing Act, Google is strengthening its consent solutions to offer users full compliance while ensuring continuity in…
Facebook CAPI
Have you heard of Facebook CAPI? In an environment where tracking is becoming increasingly complex, advertising agencies need to use new tools…
A-Record
A-record is a first-party collection method that ensures the continuity of your digital marketing. How does it work? What are the benefits…
Google Enhanced Conversions
Google Enhanced Conversions, compatible with Commanders Act, is a feature that complements your conversion tags by sending first party data following a…
Data Quality Control
As part of the implementation of a Data Governance strategy, guaranteeing data quality is a prerequisite that requires standardisation and normalisation rules.…
GA4 Proxyfication
Due to the detection of unregulated transfers of personal data, the European authorities have decreed the use of Google Analytics illegal unless users use…
Security
Our new Commanders Act X platform powered by server-side, not only opens up new data collection opportunities, but also strengthens the security of…
