Customer Data Platform : data governance for marketing performance
White Paper – Customer Data Platform: data governance for marketing performance Over the last few years, companies have become increasingly aware of…
How to implement Data Governance in your organization?
White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence…
How do you prepare for the cookieless world?
And why the Server-Side model will become your greatest ally … and how to prepare for a cookieless world. Essential and fragile…
Time to invest in a Customer Data Platform
“Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of all your customer data.” Chances…
Personalisation: the favourite playground for CDP
Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer Lifetime Value)…
