Personalisation: the favourite playground for CDP

Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer Lifetime Value) is the Holy Grail among marketing professionals. There is no shortage of activation strategies that they can harness to reach those aims, whether personalising the web journey, customising emails or running advertising campaigns

In this White Paper you will learn:

• Personalisation: key to the customer experience
• How does personalisation work?
• Personalisation: a key use case for the CDP

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