Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible…
Fall and rebirth: how Platform X is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…
Server-side in 6 questions
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Is it possible to reconcile media budget optimisation and performance?
Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to…
Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
What solutions are there to replace third-party cookies?
While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the…
Activate audiences, improve KPIs and measure the performance of your campaigns
Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you…
Data governance: Manage and control your data assets while remaining compliant with regulations
On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on…
How to reconcile data enrichment and consent?
“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the…
