Attribution: the new challenge in the post-cookie age
The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even…
The true and false about attribution
Do you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts…
Why does the last click model endure?
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely…
Attribution: why does the last click model endure
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely…
Attribution: why is the Last Click model bound to disappear?
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create…
