How to use CDP at each stage of the customer lifecycle
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in…
What is the difference between a CDP and a CRM?
A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data…
Infographic Sales 2023 – Best practices to increase customer engagement during sales
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing…
How to choose the right CDP?
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core…
Identifying & reaching out to consumers across channels
Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer…
Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is…
Customer Data Platform: five key benefits
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)?…
Is a CDP made for you?
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you…
Where does the CDP fit into the marketing stack?
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the…
Delight Your Audiences With Real-Time Marketing
If you have any familiarity with online marketing, you know that activating consumer data in real time is often talked about but…
The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
From DMP to CDP: 5 major reconciliations
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks…
