Commanders Act’s introduction by Michael Froment
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on…
What is a DMP?
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged…
Understanding Customers Better Through First, Second and Third Party Data
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party.…
Air France
Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of…
