Digital marketing in the age of GDPR and ePrivacy
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and…
What strategies are available to improve the opt-in rate?
The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although…
Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits…
Consent on mobile and apps: 4 challenges
While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’…
Why do you have to give your consent over and over again on some websites?
The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to…
7 features of a CMP that can ensure your regulatory compliance and a smoother user experience
How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management…
Can the GDPR and Tag Management work in harmony?
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital…
