The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The…
Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams…
Why server-side strategies (full or hybrid) are within easier reach than you might think
Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go…
What are the alternatives to cookies?
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are…
Baromètre Privacy 2021
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Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically…
Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data…
Data governance: a mission-critical challenge for marketing teams
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by…
Server-side: “tagless” data collection and processing for faster and safer websites
Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the…
Privacy Barometer 2020
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GDPR: the right cookie governance policy involves keeping your tags under control
Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were…
