Digital marketing in the age of GDPR and ePrivacy
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and…
What strategies are available to improve the opt-in rate?
The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although…
How Google is planning to phase out third-party cookies
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging…
Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits…
Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.
The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons,…
Consent on mobile and apps: 4 challenges
While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’…
Why do you have to give your consent over and over again on some websites?
The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to…
7 features of a CMP that can ensure your regulatory compliance and a smoother user experience
How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management…
The importance of data layer granularity in your TMS
Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising…
Can the GDPR and Tag Management work in harmony?
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital…
What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on…
Benefits of using a good TMS
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage…
