6 best practices to optimize your consent rates
When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The…
Privacy Barometer 2023
We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the…
How to use CDP at each stage of the customer lifecycle
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in…
Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn”…
End of free tracking: good news for the ecosystem?
For clients and partners alike, it’s a cold shower: recent developments in Google tools (Analytics, Looker Studio, Tag Manager) lead to paying…
Customer knowledge: integrate and secure your data
On March 23, François Labonne, Head of Professional Services and Nicolas Naparty, Customer Success Accelerator at Commanders Act hosted a webinar on…
Discover our checklist to implement Data Governance easily!
Die Umsetzung von Data Governance ist keine einfache Angelegenheit. Neben der Definition von Regeln und Standards, die es Ihnen ermöglichen, Ihre Daten…
What data strategy when media budgets are at half mast?
Since the summer of 2022 and for the first half of 2023 at least, media budgets, including digital, are like the economy:…
What is the difference between a CDP and a CRM?
A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data…
Improving data quality, a key issue for companies
In a world where data is increasingly valuable to businesses, ensuring its quality is essential to guaranteeing the effectiveness of campaigns and…
Infographic Sales 2023 – Best practices to increase customer engagement during sales
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing…
