Checklist 2022 – Improve your tracking before Black Friday
Like every year, Black Friday promises to attract a lot of people, which should generate a large amount of data to…
Consent management in Spain: 5 reasons to accelerate
Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains…
4 steps in preparation for server-side tag management
With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag…
How to choose the right CDP?
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core…
Identifying & reaching out to consumers across channels
Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer…
Infographics – 10 misconceptions about Server-Side
Access the full article on the 10 myths about the Server-Side here.
Best Practices Privacy 2022
Per conoscere i risultati del Barometro della Privacy 2022 clicca qui
Privacy Good practices 2022
To find all the results of the 2022 Privacy Barometer click here
Privacy Barometer 2022
Click here to compare with the Barometer 2021 Do you want to optimise your privacy banners? Discover our best practices! *This study…
The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The…
Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams…
Why server-side strategies (full or hybrid) are within easier reach than you might think
Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go…
