The true and false about attribution
Do you really know the attribution? Let’s check with these four questions. Is the Last click dead? True and false! Although experts…
Digital marketing in the age of GDPR and ePrivacy
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and…
What strategies are available to improve the opt-in rate?
The consent issue will long be a fixture on the to-do list for marketing directors. What is the course of action? Although…
How Google is planning to phase out third-party cookies
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging…
Le consentement est un réel enjeu marketing
Avis d’Expert par Michaël Froment Directeur et Co-fondateur De l’Europe à l’Amérique en passant par l’Asie, la gestion des données personnelles est…
Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits…
Customer Data Platform: five key benefits
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)?…
5 tips and tricks for your path towards attribute-supported optimisation of the customer journey
1) Determine your objectives and start off with simple models: What do you want to achieve with attribution? Are you focusing on…
Is a CDP made for you?
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you…
Where does the CDP fit into the marketing stack?
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the…
Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.
The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons,…
How do you tackle ITP? Commanders Act has the answer
ITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data…
