The evolution and convergence of data
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data…
Commanders Act’s introduction by Michael Froment
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on…
What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on…
Attribution: why is the Last Click model bound to disappear?
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create…
Benefits of using a good TMS
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage…
Issues Related to Information Protection within a Data-Driven Company
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had…
What is a DMP?
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged…
What is Tag Management?
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also…
Understanding Customers Better Through First, Second and Third Party Data
Nowadays, Big Data is essential to understanding customers better. It is made of different data categories, including first, second and third party.…
CCT Consulting
Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.
Europcar
Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data…
Groupe Argus
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss…
