Argus Group
Rémy Bertin, Audience und Monetisation Manager, und Cédric Cichowlas, Marketing Manager bei Groupe Argus, Spezialist für Kleinanzeigen im Automobilsektor, sprechen über Agilität…
Radio France
Michael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its…
Yellow Pages
Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital…
Air France
Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of…
Lagardère Active
Dilson Varela Ribeiro of Lagardère Active tells of how enterprise tag management has enabled it to better manage its monetisation solutions, optimise…
Disneyland Paris
Jean-Baptiste Prévost of Disneyland Paris talks about how tag management and marketing attribution is enabling it to improve marketing agility, optimize affiliate…
Marketing Agility
Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing…
Venca
Alexandrine Loubradou of Venca discusses the power of custom cross-channel attribution models in optimising its acquisition spend.
Online data collection: 6 musings from a privacy advocate
Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with…
