+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side…
Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times…
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
How Google is planning to phase out third-party cookies
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging…
Are cookies soon to be a thing of the past? Not if Commanders Act has anything to say about it with its two solutions.
The phenomenon of cookies disappearing from websites is a long story that started when tracking made its appearance, without forgetting browsers, add-ons,…
